Good Future Design Alliance

A UX overhaul of a broken membership tier system — redesigning the logic, flow, and interface so that switching plans felt effortless instead of infuriating.

THE PROBLEM

A membership flow that sent people back to the beginning.

The GFDA's existing membership tier change sequence had a critical UX failure — members trying to upgrade or downgrade their plan were routed back to the original "Join Us" signup page, forcing them to start the entire process from scratch. For a sustainability-focused movement built on community trust, a clunky, confusing membership experience was working directly against their mission.

The friction

Broken tier switching, unusable text input fields, missing required field indicators, and no logic for mid-year plan changes left members frustrated and support overwhelmed.

The vision

A seamless tier management experience modeled after Adobe's subscription flow — clean, intuitive, and confidence-inspiring at every step.

THE WORK

Logic first. Design second.

Working under Alchemy & Aim alongside the lead designer and developer, the focus was on untangling the membership logic before touching the interface. What happens when someone switches tiers mid-year? What fields are actually required? Where does the flow break down and why?

before

Tier change → routed to Join page → start over

→ after

Tier change → seamless flow → confirmed instantly

✦ designed in Figma · built in WordPress + WooCommerce · developed in close collaboration

the result

From headache to effortless.

The rebuilt membership sequence handled tier switching cleanly, accounted for mid-year plan changes, surfaced required fields clearly, and guided members through the process with zero confusion. The client got exactly what she asked for — an Adobe-level membership experience, built for a community that deserved better.

"She wanted the membership tier to function similarly to Adobe — and we gave it to her."

— Project outcome, Alchemy & Aim